New Music Tuesday: How does this happen?

This song caught my ear a few months ago:



It's nice.  It's a bit of an earworm, and I'd find myself humming the tune sometimes.  XMU has been playing it on regular rotation for the past, oh four months I'd say, at least.  So one day I got it stuck in my head and I wanted to hear it.  I looked it up on Spotify - no deal.  That's cool, not everyone wants their music on Spotify.  Then I checked Amazon to see if I could download a copy, and I did find it, but it was not to be released yet until July 23, a couple of weeks ago.  OK, so maybe I'll check their discog and find some old stuff I like, too.  Guess what?  It's their debut single.  On New Music Tuesday, July 23, 2013, they released a debut single with a b-side.

(I have to stop here and say yes, I did find it early on in the process on youtube, as well as their b-side, and I listened to them.  Please.  I'm an IT Professional.)

So my question is, how can a band who has not even released a single yet be getting constant airplay of their debut single for months on satellite radio?  Could someone please answer this for me?  How does this happen?

The boys are cute, but not THAT cute, and I find their psychedelic imagery on their video pretty derivative, but it's a great, catchy little song.  The only thing I could think of was that perhaps Temples was made up of members of other bands who had already made it on the 'indy' circuit, so I looked them up.  There's not much info out there about them, but no, they're a brand new band from the UK.  They formed and then added their drummer, who was formerly from the band The Hot Melts, another hard-rocking britpop group (which I tend to be a sucker for, btw).  Here goes The Hot Melts:



But, I don't really see where The Hot Melts took the world by enough storm to get Temples on XMU four months before their debut single was released.

For the record, my awesome band published our demo almost a year ago and I practically have to beg my best friends to listen to it.  None of whom are influential music people.  Anyway, don't get me wrong, I still like Shelter Song and now I like The Hot Melts too, but does anyone know how something like this happens?  How were they playing at a psych fest in London almost a year ago?  Anyone?

Anyway, here goes some sleaze rock awesomeness:

jamz du jour: deep purple and the creation

deep purple is a great name for a band! here they go:

their song emmaretta has been on repeat in my head today




it has such a killer facemelt in it.

it was in my head today cause i listened to in the car on the way to werk, its on the mojo mix heavy mod, which i got from willard's wormholes! so awesome. 

the other song playing all day on and off on heavy rotation in my mind was how does it feel by the creation. which is another amazing name for a band.  although i was honestly disappointed when i realized it was "the" creation, because "creation" would have been way heavier. here they go:

here goes that song:




this song was also on that mix and it got me all curious about mod. i had to research at werk today. i also felt compelled to donate money (a small sum) to wikipedia because it is like my number one resource for all information. you wanna know about mods? wikipedia. you wanna research some obscure molecule you need to know about for werk? wikipedia. u wanna fall down a wikipedia hole for several hours about abu dhabi, oman, nepal, the annapurnas, the highest mountains in the world, arabic clothing, and burqinis? wikipedia.

behold: the burqini

so anyway i got all interested in mod. wtf is mod? i recall when i first started at GSU (in the 90's) there was a handful of "mod" looking kids. they made an impression on me because they had such a tight style, but i really never knew what the hell music were they listening too. (i still think i don't, wasnt there some kind of mod "revival" in preceeding decades? unsure.) the wikipedia entry has loads of interesting info about how it was basically the precursor to psych rock and hippies, and spin offs included skinheads, swinging londaon, and rude boys. how the fuck is that for variety?!

but i still feel like i could use a documentary or something to sort it all out. i tried a search but the only flick i could come up with was this swedish documentary about these two  little shitstains raising hell:


 it opens up promising enough, and it was entertaining enough, although i kind of didnt like the guys at all, so that sort of ruined the whole thing. but its an interesting look back in time/place. perhaps it left me with more questions than before- any recommendations of a documentary about the mod subculture??